Getting People To "Like" Your Business On Facebook

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As the world of consumers progresses, it is important for businesses to progress and adapt to the changes in the business landscape in order for them to remain competitive, and one of the biggest ways these days by which businesses must adapt it in the use of social media; most businesses these days have cottoned onto the fact that they need to have a Facebook page in order to remain visible in the social media stratosphere, but one thing that remains a mystery to many of these companies is exactly what they should do in order to get people to "like" their Facebook page.

In your efforts to get people to like your Facebook page, the first thing you should be aware of is the fact that people will need to know that your Facebook page exists in the first place; make sure you devote space in your store to letting people know you have a Facebook page, and to encouraging them to visit the Facebook page and like it.

When a consumer visits a Facebook page for a company, they are unlikely to like the page (or to ever visit the page again) if the page has nothing on it but information about the business; try to drop the formality as much as possible on your Facebook page, making it fun and interactive instead of simply an “about as” for your business.

Another great way to use your company's Facebook page (and to get people to visit your Facebook page frequently) is to use this page as a way by which you can let people know about deals and promotions you are running; you can even run contests on your Facebook page, giving away something free to the people who are visiting at that moment!

As you begin to get creative with the way in which you use your Facebook page, you will get greater results from the Facebook page itself – so follow these tips, and add a few creative ideas of your own, and watch as your Facebook page begins to grow!

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Where Should I Advertise On The Radio?

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Advertising is one of the most important ways by which you can turn your small business into a thriving, money-making machine. And even though one of the best ways to advertise is to use the radio, radio advertising can also be one of the most pointless ways to advertise for those who do not know what they are doing. When it comes to "knowing what you are doing," you need to know what your target market is before you can advertise successfully.

If you want to know which demographics are listening to which stations, there are plenty of resources that will help you know this, but if you do not know which demographic you should go after, this will not help you. For instance, if you are a dentist and you are thinking of advertising on the radio, you might think you can advertise on a sports radio program. After all, men come to see you just as often as women come to see you, and men listen to sports radio all the time! But if you pay closer attention, you might find that it is often the women who call to make the appointment for the men - and it is much more effective to advertise on the stations they listen to.

You will also want to make sure you know how to appeal to the demographic you are targeting, even after you have narrowed it down. Too many people wonder why their ad is not effective at all - after they have made the ad on their own. But just as you are an expert at what you do, there are people who are experts at crafting radio ads that are both catchy and effective. You can ensure results by hiring such people, which is a much better approach to take than trying to do things yourself and hoping for the right results!

Finally, make sure the advertisements themselves are distributed by an actual ad agency, and not by someone in the back room at your place of business! These ad agencies will be able to track the number of times your ad was played, the times of day your ad was played, and the response; in this way, radio advertising can become a truly effective tool!

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A Business Guide on How to Utilize Social Markets to Their Advantage

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Social media is an area of the internet that is now very well developed. These social media sites are used by the majority of people who consistently go online. Linkedin, MySpace, Twitter and Facebook are some of the sites that are used. Businesses have started to realize that these sites open new opportunities for them. In order to help them maximize these opportunities Dave Evans wrote Social Media Marketing The Next Generation of Business Engagement.

In this book Evans helps those who work in many different areas of business take the step to apply this social technology to their business. High levels of customer engagement can be achieved by following the details he gives on the variety of tools available. There are initial waves of social media marketing that have been completed and learning from them is how this is done. Determining the best way to move on is done after surveying the knowledge gained.

Social Media Marketing The Next Generation of Business Engagement.

Many businesses use social media marketing today in order to build loyalty through these sites with not only their customers, but also their partners. This loyalty will then lead to long term benefits. Throughout the company this loyalty will permeate and this is detailed in the book. The marketing department of a company is not the only one who has a reason to use social media. The product development division, HR department, and customer service specialists can all use information taken from each site.

Dave Evans takes a more in depth approach to social media than many other books. There is topical information that is available on these sites and many books will simply glance over this material. How these sites can help each business in all the different areas is the path that Evans leads his readers down instead of the common one. Although social marketing is a relatively new area of business operations, there is more than enough information to begin incorporating it into most business plans. Don’t be left behind in the business arena; stay up to date on the newest trends to ensure long term success.

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The Benefits Of Carrying Other People's Business Cards With You

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Surely, if you are in business, you are in the habit of carrying your business cards with you wherever you go. You never know who you will meet when you are out, and whenever you meet people, you never truly know who that person is or who that person might know. With a healthy stack of business cards in your pocket or pocketbook, you are always ready to pass the card along to someone who might become a future client or customer. But even though the prudence of carrying around your own business cards is well-known and widely-accepted, far fewer businessmen and businesswomen ever consider the prudence of carrying around business cards that belong to other people. The practice of carrying around business cards that belong to others can be extremely beneficial; here are a couple reasons why.

Conversations with strangers are golden opportunities; as a businessperson, you understand this. Any opportunity you have to talk to someone you do not know might just be the opportunity you have been waiting for. But if a stranger thinks that you are starting a conversation with them strictly to sell them something, they are likely to be turned off. People are protective of their money; they are less likely to talk to you if they think you are trying to exchange something for their money! But with business cards that belong to others, you are always equipped with great conversation starters. You might be at the movie theater when you hear someone talking about how they really need a plumber. With your favorite plumber's business card stashed away in your wallet, you are ready to jump into the conversation. "Excuse me, but I heard you say you need a plumber; here, take this business card - it's for the guy we use on our house; we have always been really happy with his work!" You have now entered their conversation without trying to sell them anything at all. At some point, the conversation will cycle back around to you, as they ask you what you do for a living.

Furthermore, people are far more likely to remember someone who helped them out without any reason to do so. Whenever the conversation does come back to you, you are sure to give away one or two of your own business cards. This person is sure to remember you next time they need a product or service like yours, and you will have a new client or customer on your plate!

Carrying others' business cards might seem like nothing more than a small step, but it could just be the "small step" that turns into your next big thing.

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How To Collect Your Thoughts When You Are Stuck On A Project

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Regardless of whether you are working on a project for work or just for fun, it can be very easy to end up getting "stuck." And when many people get stuck, they end up pushing so hard to get past this point that they just get more and more frustrated. But when you get stuck on a project - regardless of whether the project in question is for work, for creativity, or even just for fun - it is better to ease your way out than to try to push. And simply collecting your thoughts is often the best way to ease yourself out of one of these ruts.

Different methods of "thought collection" work well for different people, so it will be important that you find the method that works best for you. For instance, some people find that brainstorming with others - especially if you are on a project team - helps to get them out of the rut. If you find that this is the case for you, make sure it is also the case for the others on your project team. If it is, you can sit around and brainstorm together without the pressure of you having to push out of the rut on your own.

Other people find that they are able to collect their thoughts best when they simply go out for a little walk. These people find that they can sort through their ideas and organize their thoughts when they are able to get outside for a bit or simply get away from their desk. By the time they return to their desk, they are ready to attack the project again with a whole new perspective.

And one of the strangest ways to get out of a rut with a project - but one of the ways that seems to work best of all - is to just not think of it. Many people find that the breakthrough just seems to come of its own accord the moment they stop thinking about the project and force themselves to move onto other things.

There is nothing wrong with getting stuck on a project - after all, it happens to everyone; the main thing is not whether you get stuck, but is knowing the best way for you to get unstuck!

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Tips For Making Your Way Online As An Entrepreneur

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If you are a small business owner or working in some sort of entrepreneurial capacity, there is a good chance you took this step in your career because you wanted to eventually be able to work fewer hours while making more money than you were making before; while this is certainly something any small business owner or entreprenur can attain, however, this tends to end up being the opposite of reality for most entrepreneurs and small business owners - and this is largely because they do not know the steps they need to take in order to dominate online.

The first step to dominating online as an entrepreneur is using search engine optimization to dominate search engines; some people simply use SEO as a means to gain a bit of extra exposure on search engine rankings pages, but when you take the time to learn all the ins and outs of SEOs, you can cause your site to gain a top ranking, and to gain tons of new traffic as a result!

In addition to learning the ins and outs of SEO in order to take full advantage of its power, you will want to use social media to get people to swarm to your site; social media is a great way to connect with people you would otherwise never be able to come in contact with - and these connections can often lead to a great boost in profits for you.

And finally, you should understand that your website will not be much good to you - unless you have this site optimized for sales; do not be shy to make it obvious that your site is in place in order for sales to be made, as this will enable you to make a lot more sales to the people who come your way!

Realize that small business and your entrepreneurial efforts are games that can certainly be won - and you can be the one to win in them when you understand how to take the right approach, and when you implement this right approach in your efforts!

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How To Keep Employees With Ethical Business Sensibilities

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If you have a "very small" small business, it will be fairly easy for you to keep track of your employees and make sure they are operating in an ethical manner; as your business grows, however, it will become more and more difficult for you to personally manage and account for every employee, and for this reason it is important for you to establish an ethics management program in your business, and while you might not know exactly how you should go about doing this, the good news is that it is actually quite easy to accomplish.

Some small business owners do an orientation that deals with business ethics on a new employee's first day, and then they never do anything to refresh the employee on all the things they were told that first day; you should realize, however, that employees are typically overloaded with information on their first day on a job, and because of this it will be important to set intervals during which you will enter them into a business ethics management program, with these intervals occurring when an employee is promoted or whenever they are transferred to a new department.

Another thing to be aware of is the fact that ethics management training should not be conducted by the business itself, but rather, should be conducted by a third-party mediator or by an independent auditor; in this way, you will ensure that your employees are getting the most out of the ethics management training.

And finally, realize that you should incorporate basic ethics management training into the everyday aspects of your business practices, not only among your employees, but also with the work you are doing yourself; in making these things a big part of your everyday routines and procedures, it will be easy for you to ensure that everyone in your business understands what their responsibilities are as far as business ethics go.

Having ethical business practices among your employees is important, as this will help to ensure that your business will not only be a success, but will remain a success as well, and when you follow these tips, you will be that much closer to making sure your employees are comporting themselves in the best possible manner!

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Exploring SEO: Hiring Out Versus Going It Alone

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If you are running a website for your business, you have probably come to realize how important it will be for you to boost this website's online visibility (after all, you are unlikely to get a lot of visitors to your site if no one knows that your site exists in the first place!), but while this might seem like a straightforward issue, there are a couple complications that come into play when you are trying to boost your website's profile: namely, whether it is better to do this yourself, or to hire someone else.

While it would be great if there were an across-the-board answer that solves this problem, the truth is that the answer to this question will be different for every different company.

SEO (which means "search engine optimization") is the process through which one causes one's website to appeal to search engines - and there are actually people who are "SEO experts," and who make a living doing SEO work for different websites; the good news about hiring one such expert, of course, is that they are able to quickly carry your website to the top of search engine rankings pages, but the bad news is that they often charge an arm and a leg to do so!

When trying to figure out whether or not you should hire someone to do your SEO work, the main thing you need to determine is which is more valuable for you: your time or your money. Some people will find that it will be worth the money they save to study up on SEO themselves, and to build their website on their own; on the other hand, there will be those who will lose more money in the amount of time it takes them to learn and implement all this stuff than the money they would pay someone else to do it - in which case, it is well worth hiring out!

Of course, it doesn't really matter how you get to the desired end result (that is, a website that ranks highly on search engines) so much as it matters that you get there somehow - but with this knowledge, you will be able to decide whether you want to get there on your own or hire someone else to help.

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Turning A Mistake At Work Into A Positive

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No one likes to make a mistake at work, but if you spend as much time at work as most people spend, mistakes are often inevitable whether you want to make them or not - and while mistakes at work can certainly be a source of frustration, they can also be turned into a positive; by simply understanding a few small things you should do when you make a mistake at work, you can make these mistakes a lot less terrible!

Before you start taking steps to turn the mistake you made into a positive for yourself, you should take whatever steps you can to correct the mistake; a lot of people will make a mistake at work, get upset about it, and then try to figure out how they can do better next time, but they miss the all-important step in the middle of figuring out what they can do to clean up the mess created by the mistake!

Once you have taken these necessary steps to clean up the mistake itself, it will be time to start turning the mistake into a positive as best you can, and identifying what caused the mistake in the first place is the first step you should take; once you have a clear picture of what caused the mistake to occur, you will be better equipped to avoid the mistake next time around.

And lastly, become aware of the fact that you may have to "face the music" as a result of your mistake, and when this happens, it is easy to make excuses or to shift blame elsewhere, but rather than making excuses, get in the habit of taking whatever correction you must take, then move on from the mistake - proving with your actions and with your performance that you have turned things around!

It is inevitable that you will make a mistake at work at one point or another, no matter how hard you may work to do a perfect job - and regardless of whether the mistake is major or minor, you can keep these tips in mind to know how to turn it into a positive when it occurs!

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Understanding Effective Radio Advertising

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One of the most important components to achieving success in your business will be finding different ways to promote your business - and one of the best ways to promote your business is to advertise on the radio; as is the case with any form of advertising, however, radio advertising can be extremely effective, or can be a waste of money, depending on your understanding of it and the way in which you implement your advertising campaign - and for this reason, it is vital that you understand a few important things about radio advertising before you commit any serious amount of time or money.

Before you place a radio ad (and actually, this is the case for any ad you place!), make sure you know who will be likely to purchase your product or service, and create and place your ad accordingly; this might seem obvious on the surface, but as you create your ad, there might be a few things that will slip your mind as far as this goes - for instance, there are many products and services that are intended for men, but that a man's wife will typically be the one to purchase - and making sure you keep these finer points of advertising in mind will help you to ensure that you are targeting the right person with your ad.

Because radio stations can be extremely hectic, it will also be important that you have a way to track the number of plays your ad is receiving - and to also know what times of day these ads are being played. Get your money's worth when you are paying for radio advertising - and do not be afraid to approach the radio station with a complaint if your ad is not getting played as often as you expected; after all, the radio station relies on its advertisers in order to stay in business, and they will be glad to make sure you are happy with the placement of your ad.

And a lot of people spend a lot of time making an ad funny or catchy, but they forget to also focus on making sure the listener knows what the ad is for; make the ad stick out in the listener's mind, but also, make sure the ad clearly conveys what it is about if you want to achieve success!

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Tips For Avoiding Bad Neighbors On Your Website

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When you hear the term "bad neighbors," you are likely to think about those people who live next door to you and play their music as loudly as possible late at night, or run their motorcycle in their driveway early in the morning, but when it comes to your website, there is such a thing as "bad neighbors" as well - and as annoying as those bad neighbors in real life can be, the bad neighbors of your website can hurt you a whole lot more, as it is search engines who determine what to do about your bad neighbors!

Beyond the basic SEO factors that most people tend to focus on, there are a lot of more complicated things involved, and one of these things is the "neighbors" you are creating; search engines determine your neighbors to be those sites you are linking to, and (to a lesser extent) those sites that are linking to you, and this can actually have a much bigger impact on your search engine ranking than you might have realized.

In order to avoid creating bad neighbors on your end, you will want to keep away from linking to any sites that are unrelated to yours (for instance: if you have a site that deals with car parts, do not link to a site that is centered around selling children's toys!), and you will want to avoid any sites that search engines are likely to view as disreputable - such as sites that contain malware, pop-ups, adult content, offensive content, gambling, or just about any other unsavory activity.

Of course, it is easy enough to avoid linking to bad sites once you realize that this is important, but one thing that is more difficult (in fact, that can be practically impossible!) is keeping negative sites from linking to you! Of course, search engines do not give this a whole lot of weight, as you would then be able to create negative sites and use them to link to your competitors, thus dragging down their rankings, but search engines do give this a bit of weight - so in addition to making sure you are linking to good sites, make sure (as best you can!) that the sites linking to you are also good, and in this way you can ensure that you have good online neighbors.

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Looking At The Four Most Important On-Page Ranking Factors

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When you are search engine optimizing your website, it will be important that you turn your efforts toward both your on-page and off-page ranking factors; of course, each is as important as the other, but because of the fact that on-page ranking factors give you more control, this is the best (and most natural!) place to start for exploring the things you will want to do.

When it comes to the on-page ranking factors on your site, the first thing you will want to look at is your text, as your text will be a big part of where search engines end up ranking you; firstly, it will be within your text that you put your keywords - which are a big part of the way search engines see your website - and secondly, readers will read your text, and they will be more likely to share it with others (and to keep returning themselves) if it is good!

The next thing you will want to focus on within your own website is your headings and subheads; this might seem like something you can push to the side, but realize that search engines use these tags to determine what your site contains, and to determine the order of importance of your content, so taking advantage of these will help you quite a bit!

The text used in your navigation menus is another thing worth paying attention to on your website; do not just label different pages as "Page 1," "Page2," and so on, but label your pages with descriptive keywords, as this will help visitors and search engines alike.

And finally, one of the most important things of all on your website (and one of the most often overlooked aspects of search engine optimization) will be the tags that readers do not see, but that search engines do; take the time to properly apply everything from image tags to title tags to meta description tags, as all of these things will go a long way in positively influencing your search engine ranking!

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