Where Should I Advertise On The Radio?

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Advertising is one of the most important ways by which you can turn your small business into a thriving, money-making machine. And even though one of the best ways to advertise is to use the radio, radio advertising can also be one of the most pointless ways to advertise for those who do not know what they are doing. When it comes to "knowing what you are doing," you need to know what your target market is before you can advertise successfully.

If you want to know which demographics are listening to which stations, there are plenty of resources that will help you know this, but if you do not know which demographic you should go after, this will not help you. For instance, if you are a dentist and you are thinking of advertising on the radio, you might think you can advertise on a sports radio program. After all, men come to see you just as often as women come to see you, and men listen to sports radio all the time! But if you pay closer attention, you might find that it is often the women who call to make the appointment for the men - and it is much more effective to advertise on the stations they listen to.

You will also want to make sure you know how to appeal to the demographic you are targeting, even after you have narrowed it down. Too many people wonder why their ad is not effective at all - after they have made the ad on their own. But just as you are an expert at what you do, there are people who are experts at crafting radio ads that are both catchy and effective. You can ensure results by hiring such people, which is a much better approach to take than trying to do things yourself and hoping for the right results!

Finally, make sure the advertisements themselves are distributed by an actual ad agency, and not by someone in the back room at your place of business! These ad agencies will be able to track the number of times your ad was played, the times of day your ad was played, and the response; in this way, radio advertising can become a truly effective tool!

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