Where Should I Advertise On The Radio?

Advertising is one of the most important ways by which you can turn your small business into a thriving, money-making machine. And even though one of the best ways to advertise is to use the radio, radio advertising can also be one of the most pointless ways to advertise for those who do not know what they are doing. When it comes to "knowing what you are doing," you need to know what your target market is before you can advertise successfully.

There are plenty of resources for finding out which demographics listen to which stations, but this will not help you unless you first know who you should go after. For instance, if you are a dentist and you are thinking of advertising on the radio, you might think you can advertise on a sports radio program. After all, men are always listening to sports radio, and you have just as many male patients as you have female patients. But once you start paying closer attention, you might find that you are actually better off advertising on one of the stations the women listen to, as it is often the women who are calling to make these appointments for the men.

You will also want to make sure you know how to appeal to the demographic you are targeting, even after you have narrowed it down. Too many people wonder why their ad is not effective at all - after they have made the ad on their own. Just as you are an expert in what you do, there are those who are experts at creating radio advertisements that are catchy and effective. Rather than trying to take the radio advertising into your own hands, you will be much better off hiring such people and ensuring results.

Finally, rather than having someone in the back room of your business try to distribute the ads, hire an ad agency that specializes in accomplishing this task. You will be able to know the number of times your ad was played, the times of day your ad was played, and the response to the ad if you use one of these agencies; with all of this, radio advertising becomes a truly effective tool.

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